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Case Study Detail

Giant Phones. Giant Noise.Grand Fame, Without the Flashy Ad Push.

When Street Stunts Go Viral, So Do the Discounts.
We engineered a cultural spectacle featuring Zeenat Aman, Kusha Kapila, and Trinetra Jaldar flaunting Android phones in giant street-side installations. With Twitter trends, memes, and pap-style virality, we built buzz that led to 15M+ reach—and a Flipkart Big Billion Days sale no one missed.

Zeenat Aman 1
Kush Kapilla 1
Trinetra Jaldar 2
Trinetra Jaldar 1
Zeenat Aman 2
Kush Kapilla 2

Project Overview

A 3-day campaign to start a buzz at the sight of Zeenat Aman, Kusha Kapila, and Trinetra Jaldar showing off their high-end Android phones from Samsung and Google. This larger-than-life activation was not just a stunt but a teaser for something bigger: an opportunity for people to buy Android phones at massive discounts on Flipkart’s Big Billion Days Sale.

Project Strategy

  • ✅ The entire campaign was phased out into 3 sections
  • ✅ Phone Stunt, OOH activation, and Campaign Coverage to achieve stellar results and bring it all together
  • ✅ The combination of the 3 celebrities, memes, high-end pap pages, and popular twelebs, alongside amplification and Twitter trends, was strategically put together to achieve virality.

Outcomes

  • We delivered 50% more reach than was promised initially.
  • Both the Twitter trends achieved the top two spots throughout the trend.
  • People loved the lifesize phones with their favourite influencers.
  • Reach - 15 Mn+
  • Impressions - 18.2 Mn+

Brand Value

The impressive offline activation instantly made it the talk of the town, spreading awareness for both Google Android phones and the Flipkart Big Billion Days Sale.

Lets address your questions today!

We’re a full-stack viral marketing powerhouse. From influencer-led UGC and meme strategy to in-house video production and strategic PR, we handle everything that makes people scroll, stop, and share. Our 12 service offerings are designed to deliver reach, relevance, and ROI—without the fluff.

Clients :

Google Android

Category :

OOH & Viral Marketing

Industry :

Smartphones

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