We took a clever twist on “Lotte Love” and turned it into meme material. With quirky billboards, IG and Twitter amplification, and a #1 Twitter trend, the brand got picked up by creators—and even showed up in IPL meme banter. 28M+ reach, 1.5x impact, and zero media wastage.
Lotte’s “Lotte Love” billboards were already out in the world—we just made sure the internet paid attention. Our task was to amplify the campaign’s quirky wordplay and creative through meme-first storytelling, social buzz, and strategic trend hijacking. With the right seeding, timing, and cultural context, we turned static OOH into dynamic digital traction—driving relevance, reach, and reactions that translated into sales.
By amplifying the OOH campaign into a meme-worthy internet moment, the brand achieved cultural relevance without heavy-handed promotion. The “Lotte Love” phrase moved beyond static billboards and into everyday digital conversations—resulting in a clear uplift in sentiment, organic creator adoption, and a measurable boost in sales. Proof that when the internet feels something, it buys into it too.
Lotte Chocopie
Viral Marketing
FMCG
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Whether it’s memes, creators, or chaos (the good kind), we know how to turn attention into action. Hit us up. Let’s build something the internet can’t ignore.
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