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Case Study Detail

Millions Reached. Millions Downloaded.When Influencer Strategy Drives Actual Sales.

We brought together 50+ high-performing regional and national creators to supercharge Meesho’s Mega Blockbuster Sale. With ~92M in reach and 2.4M+ app downloads during the Diwali window, this wasn’t just buzz—it was influence that converted at scale. Zero fluff. Just festive results.

Meesho MBS Banner

Project Overview

To bring together high-impact regional and pan-India influencers to make the Mega Blockbuster Sale the most successful one Meesho’s had to date!

Project Strategy

We curated a list of 50+ creators who are a mix of high impact-high engagement pan-Indian creators and regional creators for the campaign. They went through a robust selection process and were selected on the basis of several important criteria, including:

  • ✅ Rs. 0.3-0.6 CPV
  • ✅ Have a regional mix of engagement
  • ✅ High shareability

Outcomes

  • 📈 Our execution drove a surge in app downloads, reaching an impressive ~2.4Mn+ during the 8 days of the campaign period, which was done in Diwali 2024.
  • 📈 Our content generated ~1 billion views and reach, which was key in driving a significant rise in Meesho MBS sales.
  • 📈 With ~3 million in engagement, the sentiment value was 10/10.
  • Reach - 92 Mn+
  • Views - 87 Mn+
  • Engagement - 2.7 Mn+
  • App Downloads - 2.4 Mn+

Project Execution

In addition to the app downloads and sales surge, MBS saw an increase in organic UGC during the Meesho Mega Blockbuster Sale period.

Lets address your questions today!

We’re a full-stack viral marketing powerhouse. From influencer-led UGC and meme strategy to in-house video production and strategic PR, we handle everything that makes people scroll, stop, and share. Our 12 service offerings are designed to deliver reach, relevance, and ROI—without the fluff.

Clients :

Meesho

Category :

Influencer Marketing

Industry :

E-Commerce
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